Members of the Calgary electronic music scene were looking to form a collective that could host events, encourage young, local talent to perform, and provide a platform for an underrepresented demographic in electronic music production & performance, women.
With that in mind, I crafted a visual identity with depth. The icon in the Philosonic logo contains a scripted, stylized "P", while also forming an exaggerated eighth-note symbol (a basis for 4-on-the-floor music). When the icon is turned on its side, it creates one cycle of a sound wave.
My goal was to make a simple symbol that carried multiple visual cues, and present it in a way that wasn't just something interesting, but a symbol for an ever-evolving community.