moore electrical systems

Moore Electrical Systems is a medium-sized electrical company operating the the Lower Mainland and Vancouver Island. They wanted a simple but iconic design that would be able to be transferred on a variety of swag materials and be instantly recognizable. I created an identity that doubled as a monogram. Between the legs of the "m" there are modified bars that create prongs from an electrical plug.

I was careful to not make the reference to overt, as I was hoping to allow some discovery with it for the end user. The monogram is a bit standard for most icons, but adding the details is what really pulls this together.